I've yet to find a brand that didn't have more imagination left in it
Good creative isn't just a nice bonus. It can be the difference between a brand people notice and one they scroll past. I've spent sixteen years keeping brands on the right side of that line — as the one shaping brand strategy in the room upstairs, the art director on set, and the one who'll stand on a factory floor until a colour is exactly right. Give me an EDM or a national campaign, and I'll find a way to make it feel like the most important thing I've ever made. I'll chase down the spark in even the smallest brief, and have it igniting the whole room.
A few highlights
A full rebrand — packaging, production, digital, launch — that grew sales by 120% and won multiple industry awards.
Turned a petition into a beloved campaign — a digital origami koala for every message sent — that changed tree clearing laws.
Built a brand-new drinks business from scratch — identity, packaging, launch campaign — taking it from zero to national retail ranging.
The way I work
Insight first
Start with what the audience needs to feel, and what the business needs to move
Ideas built to flex
Concepts that travel across every channel they touch
Hands-on craft
Behind the work as well as leading it — shoots, art direction, packaging
Leading the room
Agencies, freelancers, in-house teams, and stakeholders — brought along, not left behind
There til launch
On it from first insight to the moment it's live, so nothing gets watered down
Some kind words
"It was an absolute pleasure working with Faye during my time at Wayward, as an active investor. Faye played a pivotal role in guiding the company from a fledgling local microbrewery into a significant and successful craft beer brand with a strong customer base, particularly in what was, at the time, a highly competitive market.
From the outset, Faye quickly identified what was required to grow and develop the brand. She drew on her experience and creativity to shape effective campaign plans and organise numerous events that promoted Wayward and our exceptional beer. She had a remarkable ability to turn ideas into action while remaining focused on maintaining the brand’s identity.
Her contribution during the brewery’s early years was significant. Through her hard work, commitment, and passion for Wayward and the brand, she helped establish the business as a key player in the craft beer market.
I would recommend Faye without hesitation to any organisation seeking an experienced, highly capable, and passionate creative professional who can help grow and strengthen its market identity."
Alan Moffatt, Active Investor, Wayward Brewing Co.
"Faye is unique in that she is both creative and technical. Her knowledge of the Adobe Creative Suite means she can confidently direct a team, or do it herself if she needs to step in and get her hands dirty. She’s also great at visualising and producing film projects, winning several pitches for Plastic based off her core ideas and her ability to articulate the creative approach, the strategy, and the execution.
Creatively, Faye is actively engaged with the industry around her and feeds these influences into her ideas. The result is constant stream of fresh thinking and new creative approaches.
Faye is calm under pressure, respectful to other’s opinions, fun to hang out with, and above all Faye always wants to do a damn good job. Versatile employees like her are hard to find."
Sara Cooper, Creative Co-Founder, Plastic Pictures
"Faye’s vision and guidance were the absolute foundation of Wayward's rebrand, leading it from concept through to design as well as in the execution of supporting marketing activations. Along with her creative leadership in the subsequent launch of the W Seltzer brand, she was critical to the business delivering a record 70% year on year growth in the subsequent financial year."
Tully Mansfield, Head of Sales, Wayward Brewing Co.
Projects I've helped bring to life
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