I've yet to find a brand that didn't have more imagination left in it
Good creative isn't just a nice bonus. It can be the difference between a brand people notice and one they scroll past. I've spent sixteen years keeping brands on the right side of that line — as the one shaping brand strategy in the room upstairs, the art director on set, and the one who'll stand on a factory floor until a colour is exactly right. Give me an EDM or a national campaign, and I'll find a way to make it feel like the most important thing I've ever made. I'll chase down the spark in even the smallest brief, and have it igniting the whole room.
A few highlights
Wayward Brewing Co. Rebrand and Launch
A full rebrand — packaging, production, digital, launch — that grew sales by 120% and won multiple industry awards.
World Wildlife Fund
Koalas in Crisis
Turned a petition into a beloved campaign — a digital origami koala for every message sent — that changed tree clearing laws.
W Seltzer Brand and Launch
Built a brand-new drinks business from scratch — identity, packaging, launch campaign — taking it from zero to national retail ranging.
The way I work
Insight first
Start with what the audience needs to feel, and what the business needs to move
Ideas built to flex
Concepts that travel across every channel they touch
Hands-on craft
Behind the work as well as leading it — shoots, art direction, packaging
Leading the room
Agencies, freelancers, in-house teams, and stakeholders — brought along, not left behind
There til launch
On it from first insight to the moment it's live, so nothing gets watered down
Take their word for it
Faye is unique in that she is both creative and technical. Faye is calm under pressure, respectful to other’s opinions, fun to hang out with, and above all Faye always wants to do a damn good job. Versatile employees like her are hard to find.
Sara Cooper
Co-Founder,
Plastic Pictures
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
Tully Mansfield
Head of Sales,
Wayward Brewing Co.
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
Alan Moffat
Investor and Board Member,
Wayward Brewing Co.
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
Alan Moffat
Investor and Board Member,
Wayward Brewing Co.
Projects I've helped bring to life
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