Behind the Book
Hello, I'm Faye, a creative director who's spent 16+ years building brands people actually want to be part of — from packaging that gets picked up off a shelf, to campaigns that shift culture and revenue at once. I love the whole process: the strategy behind a good idea, the craft of making it beautiful, and the leadership it takes to bring a team along with you. Whether I'm directing a shoot, briefing an agency, or building a business of my own, I'm at my best crafting brands that feel alive.
What I bring to the table
Strategy and Leadership
– Brand Strategy
– Creative Direction
– Campaign Strategy
– Concept Development
– Team Leadership & Development
– Stakeholder & Agency Management
– Production Management
– Budget & Resource Planning
Creative Craft
– Brand Identity Development
– Packaging & Product Design
– Merchandise Design
– Art Direction
– Corporate Film & Animation
– Copywriting & Tone of Voice
– Trade & Retail Design
– Digital Design (Web, Social, EDM)
Tools
– Adobe Creative Suite (Ai, Ps, Id, Pr, Ae)
– Canva
– Figma
– Web builders: Six, Squarespace, Shopify
– Ai: Claude, Chat GPT
Midjourney, Nano Banana, Firefly
Some hardware
W Seltzer Best Can or Bottle Design / Hard Seltzer (APAC Platinum), Craft Beer Marketing Awards (CBMAs) 2023
Wayward Core Range Best Can Design / Best Beer Series, (Global Platinum) Craft Beer Marketing Awards (CBMAs) 2023
Wayward Core Range Best Packaging Design / All Can Designs (Global Platinum), Craft Beer Marketing Awards (CBMAs) 2023
Wayward Adventure Series Best Merchandise Design / Most Creative Line (Global Platinum) , Craft Beer Marketing Awards (CBMAs) 2023
Wayward Core Range Best Packaging (APAC Gold), Craft Beer Marketing Awards 2022 (US)
Wayward Core Range Best Brand Identity (APAC Gold), Craft Beer Marketing Awards (CBMAs) 2022
W Seltzer Best Can or Bottle Design / Hard Seltzer (APAC Platinum), Craft Beer Marketing Awards (CBMAs) 2022
Wayward Core Range Best Packaging, Beer & Brewer People's Choice Awards 2019
Wayward Core Range Best Packaging / Design (Gold), The Indies (Independent Beer Awards) 2019
Wayward Coffee & Donuts Pop-up Bar Design "Best in Show," GABS Festival Sydney 2019
World Wildlife Fund (WWF) Koalas in Crisis Campaign Best Web Animation (Finalist), AEAF (Effects & Animation Festival) Awards 2017
Unilever USLP Microfilms Brand Communication (Gold), EVCOM Clarion and Film Awards 2016
Unilever USLP Microfilms OSR SPOT (Gold), Deauville Green Awards 2016