Elara Invites You

A stationery brand built for the DIY wedding market

– Brand Founder
– Visual Identity
– Verbal Identity
– Creative Direction
– Digital Design

– Social Media Design

– Product Design
– AI-directed photography

– E-commerce

– Copywriting

The Opportunity

I saw a gap between two extremes in the wedding stationery market — generic, editable Etsy templates on one side, and fully bespoke design studios on the other — and no real middle ground offering a designer-led product with the flexibility of DIY.

The Approach

Defined the positioning — designer-quality templates covering everything from save the date to thank you, letting couples achieve a custom studio look on their own terms
Built the brand solo — name, logo, website, brand personality, and e-commerce store, entirely from scratch
Solved the photography problem — without budget for styling, florals, and a full photoshoot per design, art directed AI tools to generate cohesive, on-brand "shoots" for each stationery suite
Built the ongoing content engine — social content, product cards, and EDMs, keeping the brand consistently presented across every channel