Unilever Climate Change and Global Goals Campaign
A two part animation communicating Unilever's efforts to combat climate change and the importance of The Global Goals
– Concept Development
– Script Development
– Art Direction
– Written Storyboarding
– Voiceover Direction
– Animation Management
The Opportunity
Unilever needed an engaging way to communicate their role in working against climate change, and to highlight an important call to action – in partnership with the UN – to "tell everyone" about The Global Goals for sustainable development, in hopes that 193 countries would vote to commit to adopting them.
The Approach
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Developed the idea — the brief felt like two distinct, albeit related, points of communication. Pitched two voice over led animations (not infographics) designed to have heart and charm.
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Wrote the script and written storyboard — took the supplied report and developed it into two scripts with the help of a copywriter/director. Added visual direction, breaking the script into scenes.
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Art directed and managed the animation — used the Unilever brand guidelines and evolved them to create an art style that would stand out from their usual content.
The Result
Two charming animations, highly engaged with both internally and across company social media channels, doing their bit to get world leaders to agree to The Global Goals.
